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 Drive
online and in-store sales by empowering regional marketers
to deliver product specials and incentives to local customers
while ensuring CAN-SPAM compliance and enforcing corporate
marketing standards. Using Postfuture Enterprise Edition's
easy point-and-click publishing interface, anyone can create
marketing messages in minutes. Access your corporate email
list by postal codes or upload lists you build from POS -
then, segment your audience
based on any customer data, such as zip code, purchase behavior
or product preference. Schedule
your campaign date around corporate blackout dates and track
customer response in real time via a comprehensive set of
real-time reporting tools. For more personalized messaging,
insert special substitution tags to dynamically add customer-specific
information into the message stream.
Synchronize with corporate marketers by using approved email
& coupon templates and the latest customer email list in your
area. To avoid sending too many emails to the same customer,
the scheduler permits only dates not already reserved for
corporate campaigns. Using corporate approved master templates,
simply add in your own promotions and featured locations -
even use substitution tags - to personalize your email with
customer names and preferences.
Benefits of the Postfuture Local Edition Platform include:
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Lower
regional marketing costs while increasing sales efficiency
and effectiveness |
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Feature
close-out inventory and store specials with just-in-time
promotions |
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Drive
in-store sales by delivering secure print-at-home
coupons and dynamic barcodes |
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Access
corporate email lists by postal code or add lists
gathered from in-store promotions |
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Use
approved email templates and graphics or create your
own messages |
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Avoid
campaign collisions by scheduling around corporate
blackout dates |
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Track
trends and measure effectiveness across the enterprise
with online reporting and ROI analytics |
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Rapidly
build your online customer database from locally managed,
in-store sign-up promotions |
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